Espuma: a weekly curated collection of coffee & chocolate themed articles, items & thoughts.
JUST THE CAPPUCCINO FROTH. FOR YOUR WEEKEND.
Coffee & Reading the morning paper
Local/DC: The brand Via Volcan Coffee, which directly translates to: via the volcano, is now officially open! The Alexandria, VA roastery will serve coffee at the Cleveland Park farmers market on Saturday, the 21st. From their website: “SINGLE ORIGIN COFFEE GROWN ON OUR FAMILY FARM ON THE SLOPES OF THE BARÚ VOLCANO IN THE PROVINCE OF CHIRIQUÍ, PANAMA.” Have you tried their coffee? The Panama “Geisha”?! Here’s their Insta for some on-the-ground info 😉
The coffee is fantastic at The Roasted Boon Co., a brand new coffee shop and roastery in Shaw, DC. The roastery just opened it’s doors on July 20th and opens every day at 6 am, so if you are comfortable enough to grab takeaway during the pandemic, there is the advantage that you can arrive early and beat the crowds. (We were the only ones in the shop besides the baristas this week. Note that The Roasted Boon Co. is the only coffee shop we’re aware of that opens at 6 am in DC right now.) Plus, the cleanliness of the store seems top notch; each employee at The Roasted Boon Co. wears a mask, there is a Plexiglas pane in front of the register, and ample hand sanitizer for your use. You can also order things online, according to their store signage. As always, please trust your own judgement.
The coffee at the Roasted Boon Co is as we said — truly fantastic. We didn’t know what to expect of the new roastery, but the small latte that we got was honestly wonderful. An Ethiopian and Brazilian blend of beans, the espresso tasted rich, full-bodied and delicious. Having the option to get a “small” latte also added to our happiness; a latte with too much milk is never fun on a sweltering DC summer morning. The iced latte was the perfect size and had the optimal amount of ice.
Washingtonian hailed it as one of the “three [DC] bakeries you don’t want to miss,” it had a glowing write-up in the Washington Post, and Eater DC covered this shop as housing the “Steve Jobs of bread.” Welcome to Seylou Bakery & Mill, the capital’s first-ever mill-in-house, whole grain bakery in Shaw.
Last week while at the National Coffee Association Convention (NCA), a speaker from Philz Coffee spoke about their made-to-order brand and customer service model, Philz’s “thing” that sets them apart. Philz/this speaker also broke the news that cold brew may be coming soon to a Philz shop near you! This isn’t a recorded session living online, so please allow us to reflect and expand upon her words.
Philz’s Made-to-Order Brand Model: In our experience, whenever a customer walks up to a Philz coffee shop counter, they are greeted joyfully, asked for their order — a choice between one of the roasts – light, medium or dark — and then, between sweet or creamy. Once the coffee is made, the customer is always asked if it’s too sweet or creamy or just right. One gets the feeling that it’s truly made for you. In the era of customization, especially for the millennial generation, by asking if the order tastes okay or if it needs adjusting, Philz creates the opening for a second chance. It’s a welcomed chance for the customer to say, “hey, this isn’t quite right, can you fix it before I accept it?” Giving the customer this level of power gives them more ownership of their experience, their coffee and, their day.