DIY: Learn How to Design a New Logo for Your Coffee or Chocolate Shop/Brand

Greetings from Washington, DC, dear readers. How are you faring the first three days of 2020?

Welcome to the newly designed timecupsoul.com! We’ve moved to a magazine theme with columns. This design echoes the intricacies of newspaper layout that we loved as features editor during our yesteryears…

In addition to the new theme that we’re trying out, (OXFORD made by WordPress), we’re proud to present our new logo. Making this logo was completely a DIY project, done 100% at home with no prior logo design experience.

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Omnom Chocolate Reykjavík Raises the Holiday Chocolate “Bar”

A year ago in October, we were in Paris and it was absolute magic. It was a last minute decision. A purely incredible deal on Iceland Air. (Note that if you’re willing to stop-over in Reykjavík while en-route to another destination, airfare can be a bargain, and you can even extend your trip, apparently with zero penalty.) Don’t get us started on how magical Paris was, but this post is about a different landscape — a frozen dusk with quiet, twinkling stars, warm, crackling firelight, snow falling — a comforting yet invigorating experience that you can find just by tasting a chocolate bar by Icelandic brand: Omnom Chocolate.

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Experiencing a Time Cupsoul @ Little Red Fox

 

 

Little Red Fox
What brings you peace? What adds serenity into your life? Is it a morning cup of coffee where you can sit with your thoughts, letting them softly bubble up like the 🥛 bubbles that gentle emerge from your latte art? Slow. Slow down. Listen. Feel the crisp pastry 🥐 crunch and melt into your mouth. Savor the weekend. Savor the conversations next to you. Breathe in the smell of fresh coffee. Sip your coffee ☕ Now you’ve experienced a #timecupsoul. {P.S. the interior updates @littleredfoxdc are magical}

& if you enjoyed these musings, please read our full review of Little Red Fox, here.

Our New Favorite Inspiring DC Coffee Spot: Seylou Bakery & Mill

Washingtonian hailed it as one of the “three [DC] bakeries you don’t want to miss,” it had a glowing write-up in the Washington Post, and Eater DC covered this shop as housing the “Steve Jobs of bread.” Welcome to Seylou Bakery & Mill, the capital’s first-ever mill-in-house, whole grain bakery in Shaw.

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Chocolates Para Ti: Bolivian Milk Bar – Happily Evokes a Chocolate Milkshake

Happy summer from the bellows of Washington, DC where the mosquitoes have started to buzz around all of us and the fireflies are officially out. It’s been quite a wet and stormy spring here and we’re so excited for June.

Lately, we haven’t stopped enjoying glorious sunsets beyond the national monument, sight-seeing and shopping in the city… and of course, nibbling on chocolate galore.

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Philz to Add Cold Brew +How Philz’s Brand Model Makes the Customer Sovereign

Last week while at the National Coffee Association Convention (NCA), Ms. Andi Trindle Mersch from Philz Coffee spoke about their made-to-order brand and customer service model, Philz’s “thing” that sets them apart. She also broke the news that cold brew may be coming soon to a Philz shop near you! This isn’t a recorded session living online, so please allow us to reflect and expand upon her words.

Philz’s Made-to-Order Brand Model:  In our experience, whenever a customer walks up to a Philz coffee shop counter, they are greeted joyfully, asked for their order — a choice between one of the roasts – light, medium or dark — and then, between sweet or creamy. Once the coffee is made, the customer is always asked if it’s too sweet or creamy or just right. One gets the feeling that it’s truly made for you. In the era of customization, especially for the millennial generation, by asking if the order tastes okay or if it needs adjusting, Philz creates the opening for a second chance. It’s a welcomed chance for the customer to say, “hey, this isn’t quite right, can you fix it before I accept it?” Giving the customer this level of power gives them more ownership of their experience, their coffee and, their day.

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