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Marketing Chocolate in the COVID-19 Pandemic: 3+ Ways to Shift Your Strategy
Held on #BlackoutTuesday, much of the discussion was focused on the United States and the unrest felt here. In many ways, the panel felt not like a lecture to the consumer, but a letter to the industry itself. The key takeaways include: focus first and foremost on human health (at office, factory and at origin), embed transparency into your business model and innovate your offerings and how you share your stories.
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‘Luck of the Irish’ – Bean and Goose Chocolate Bar
Bean and Goose Chocolate is a sister-owned craft chocolate operation in Wexford, Ireland. Heeding a barista's recommendation, the "Single Origin Irish Sea Salt and Cocoa Nibs, Cocoa 76%," was purchased. Would pure chocolatier craftmanship and a touch of Irish luck make this bar a winner?
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Traveling the Caribbean: Grenada Chocolate Company
The Grenada Chocolate Company is an award-winning bean-to-bar maker on the island. After a few short weeks, the "Organic Dark Chocolate Nib-A-Licious 60%" bar arrived at the Time Cupsoul doorstep, direct from the Caribbean Sea.
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American Chocolate Bar #2: [Nathan Miller]
Nathan Miller Chocolate received a recent nod of approval from this New York Times (NYT) article listing the best tasting bean-to-bar chocolate from the United States. The Nathan Miller bar chosen for the NYT article was the 72 percent Peru. Ceremony Coffee Roastery & Espresso Bar (Time Cupsoul review here) provided another vintage: Nathan Miller Pretzel & Cherry.
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Favorite American Chocolate Brands: Theo
The false traceability scandal at Mast Brothers Chocolate (summary here) recently turned a spotlight onto other United States chocolate makers. It is safe to say that Europe is cocoa’s “hub” in terms of (chocolate) bar-making history and manufacturer legacy. Yet, the USA has numerous large chocolate companies, and furthermore, birthed many specialty and smaller “craft” chocolate makers besides Mast Brothers within the past decade or two. Time Cupsoul sets out to explore the best of American chocolate in the coming weeks. One place to find unique chocolate bars…
