-
Marketing Chocolate in the COVID-19 Pandemic: 3+ Ways to Shift Your Strategy
Held on #BlackoutTuesday, much of the discussion was focused on the United States and the unrest felt here. In many ways, the panel felt not like a lecture to the consumer, but a letter to the industry itself. The key takeaways include: focus first and foremost on human health (at office, factory and at origin), embed transparency into your business model and innovate your offerings and how you share your stories.
-
DIY: Learn How to Design a New Logo for Your Coffee or Chocolate Shop/Brand
Greetings from Washington, DC, dear readers. How are you faring the first three days of 2020? Welcome to the newly designed timecupsoul.com! We’ve moved to a magazine theme with columns. This design echoes the intricacies of newspaper layout that we loved as features editor during our yesteryears… In addition to the new theme that we’re trying out, we’re proud to present our new logo. Making this logo was completely a DIY project, done 100% at home with no prior logo design experience.
