This post is dedicated to a dear friend who was returning to Asia when we first wrote this post in 2017. She loves lemurs from Madagascar.
Beyond Good’s (formerly Madecasse) Madagascar Pure Dark Chocolate 70% Cocoa bar is not just beyond good, it’s amazing. It’s made with heirloom cocoa, which is “one of Earth’s original varieties of cocoa,” is a direct trade bar, and is bean-to-bar. The bar is gluten free, vegan, kosher and uses no GMOs, as according to the packaging. The company is based out of Brooklyn, NYC, the United States.
What drew Time Cupsoul to Madecasse? Probably the amazing lemur logo that holds a cocoa bean, and the soft pink color that surrounds the packaging. The bar (branding) looked bright, friendly and happy.
Opening the aluminum wrapper, the chocolate bar was revealed. The Beyond Good molding (shape of the chocolate) is a sequence of squares with lines. Nothing like the fancy molding of La Naya, but still a beautifully presented bar.
After snapping a small portion off of the bar, it soon lingered on the tongue and began to slowly unfold in elegant, excitable flavors. Initially, the first overall impression that came through was: fruity.