Time Cupsoul was wandering around Georgetown, Washington, DC, recently, and happened upon Dean & DeLuca, a phenomenal grocery store with a fantastic selection of unique goods, including: fine craft chocolate. The chocolate bar offerings were seemingly endless at the store and even provided choices special to the DC area. How to choose which bar to buy? Sometimes, you just have to listen to what speaks or calls to you. An Italian brand, Amedei, on the top shelf, whispered in Italian. Andiamo.
The packaging of Amedei chocolate bars immediately provided an escape and began sharing a rich story. In particular, the Toscano Blond Cioccolato Fondente Extra 63% Con Pesche e Albicocche bar– dark chocolate (63%) with peaches and apricots, showcased a watercolor painting of a peach tree and the Amedei logo in a black square with a gold perimeter. The weight of the bar was not substantial, but rather delicate, and was entirely surrounded by an envelope packaging design with multiple folds. The package and elegant typography of Amedei soon evoked that “effortless Italian style” which may be generalized as outwardly flirtatious, yet is proportionately robed in wisdom. Ancient Roman warrior and oracle in one. Bottom line: the branding of Amedei is classy and beautiful.
Time Cupsoul research revealed that: Amedei Srl, headquartered in Pontedera (Pisa), Italy, was founded by Cecilia Tessieri, the “maitre chocolatier.” Ameidei is the surname of Tessieri’s grandmother, who helped support the shop’s opening, along with other members of the family, in 1990. Tessieri started in a small shop making pralines and was later trained as an apprentice in Europe (Germany, France, Belgium). The first Amedei branded chocolate bars became available in 1998. Since, Amedei brand has won the “Golden Bean” award from the Chocolate Academy of London for bean to bar.
This was the first time ever that Time Cupsoul tasted cocoa with peaches and apricots. The unique combination was certainly alluring.
First snap of the bar was a bit softer than some other chocolate brands, which shortly after, made way for a decadent, soft mouth-feel (and texture) somewhat akin to “cocoa: chocolate brownie” on the chocolate tasters wheel. Savoring the flavors developed significant cocoa notes, including: melted chocolate ice cream, dry cocoa and baked brownie. More subtle notes included nutty: walnut and a touch of dairy. The peach and apricot pieces were finely intermixed within the cocoa, and therefore came through as fruity notes (and perhaps even a tad “floral”), but still, the cocoa notes reigned. It would be interesting to learn cocoa bean origin for this bar.
Time Cupsoul is very tempted to try the pistachio, hazelnut and red berry variations of these bars. Trying Amedei was a definite time cupsoul.
Chocolate/Branding: Amedei Tuscany, Toscano Blond Cioccolato Fondente Extra 63% Con Pesche e Albicocche, with envelope-style packaging, semi-thick textured card-stock
“Chocolate. The reward of our childhood. The softness of a warm embrace. The energy that makes us want to act, create and discover. The temptation which is so sweet to surrender to. The gift we love to give and wish we’d receive a little more often. A journey to distant lands to help the best cocoa varieties grow and thrive. Forming relationships of friendship, respect and partnership with the people who live where cocoa grows, keepers of ancient knowledge. An encounter with the past and a link to future. Chocolate. We make it just for you, with love.”
Zero additives: “Pure cocoa butter, soy lecithin and gluten free without colouring agents and artificial flavours.” Kosher dairy.
*Please note that all chocolate bars consumed and reviewed are randomly chosen and purchased with personal funds. This post is not sponsored.